Marketing: Brand Assets and Campaign Approvals
Logo files, brand guidelines, photography library, campaign creative, and the legal / brand-compliance approvals that govern them.
Marketing: Brand Assets and Campaign Approvals
Marketing operations spans a wide document surface — brand guidelines, asset libraries, campaign creative, contracts with agencies, performance reports — and a wide approval surface — legal review, brand-compliance review, executive sign-off on major campaigns.
The brand asset library
A Papyrus workspace for “Brand Assets” typically contains:
- Master logo files (SVG, PNG, EPS) at multiple sizes
- Brand guidelines (typography, colours, voice)
- Photography library (with model release forms linked)
- Video assets
- Templates for press releases, customer letters, sales decks
- Trademark and IP registration documents
Tagging matters: assets tagged by use-case (social-media, print, web, internal, external) and by product line so users find what they need in seconds.
Campaign workflows
Each campaign follows a workflow:
- Brief: marketing manager drafts creative brief
- Concept: agency or in-house team submits concepts
- Internal review: brand manager, product marketing, legal counsel review in parallel
- Executive approval: for campaigns above a threshold spend
- Production: assets created, uploaded, linked to the campaign
- Launch: scheduled distribution
- Reporting: performance documents linked to the campaign workspace
Brand compliance
For multi-brand organisations (e.g., banks with multiple sub-brands, hotel groups with multiple properties), brand-compliance review catches:
- Wrong logo variant used
- Off-palette colours
- Off-tone copy
- Missing legal disclaimers
- Incorrect product naming
Brand managers' workflow tasks include reviewing creative against the guidelines in the same workspace. Approvals are documented.
Photography releases and IP
Every model in a photograph should have a signed release. Every stock asset should have a documented licence. Without these, a campaign launch can be derailed by a single IP claim.
Papyrus links each photograph asset to:
- The model release (when applicable)
- The photographer's contract
- The stock licence (for stock assets)
- The expiry date of usage rights (for time-bounded licences)
Reuse of an asset outside its licence triggers a system warning.
What marketing teams measure
- Time from brief to launch (campaign cycle)
- Number of revision rounds per campaign (a quality signal)
- Approval SLA compliance
- Asset reuse rate (efficiency signal)
- Brand-compliance findings by reviewer (training signal)